Release Date: September 29, 2026
About The Book:
Best is a finish line. Better is a direction. In The Better Mindset, performance coach Joseph Ari’el Towne draws on three decades inside the rooms where performance actually happens (on set, in the studio, in the tunnel before the big game) to offer a road map for people who are done chasing perfect. Blending behavioral science with story, the book shows athletes, creatives and leaders how to quiet the noise of perfectionism and imposter syndrome and close the gap between the version of you that shows up and the version you know is possible. One breath. One rep. One percent at a time.
About The Author:
Joseph Ari’el Towne doesn’t coach from the sidelines. For three decades he has worked inside the rooms where performance actually happens: on sets, in studios, in locker rooms and rehearsal spaces, as an actor, a coach, and a teacher who never stopped doing the work himself. A globally sought-after performance coach for actors, athletes and executives, he lives at the intersection of art and sport, where the tools that make a great athlete and the tools that make a great performer turn out to be the same tools. He hosts The Better Mindset Podcast and is committed to leaving the world Better than he found it.
Social Media:
Website: alwaysbetter.co
Book: TheBetterMindsetBook.com
Instagram: @JosephArielTowne · @alwaysbetter.co
LinkedIn: linkedin.com/in/joseph-ariel-towne
Podcast: The Better Mindset Podcast on Apple Podcasts, Spotify and YouTube (@TheBetterMindsetPodcast)
Book Blurbs:
“In short, The Better Mindset made me a better human being. And it will do the same for you, if you’re willing to go for it.” Yogi Roth, NBC Sports & Y-Option Podcast, from the Foreword
“I’ve spent countless hours discussing mindset with Joe, and I’ve watched him put his ideas into practice. He’s an incredible teacher and a good friend; both have had a profound impact on my life and the way I approach my craft/career. Mindset gets talked about all the time, but very few people teach you how to practice it. The Better Mindset gives you practical, actionable tools you can use every day. It takes something ethereal and turns it into a repeatable system that you can actually apply to your actual life.” Matthew Lillard, Actor
“The stories we put into the world matter, and the stories we tell ourselves on the way there matter even more. That’s the work Joseph Ari’el has dedicated his life to, and it’s the work he has now put on the page. The Better Mindset is a book I want in the hands of the next generation of storytellers, performers, and artists. They will be better for it, and so will the stories they give us.” Anthony Sparks, Showrunner & Writer-Producer, Queen Sugar, Bel-Air
“Meaningful design doesn’t happen by accident. Neither does a meaningful life. I’ve had a front row seat to Joe’s thinking since the beginning of his Mindset journey. I’ve watched him on stage. He’s helped me use what’s in these pages to become a Better performer. The Better Mindset is a blueprint for designing your future. Intentionally.” Ken Black, Creative Director, Nike, Jordan & GMR Marketing
“Most books about performance tell you to chase your best self. Joseph does something braver: he tells you to let that go. He’s an innately in-tune human who cares deeply for people, the spaces they occupy, and the ways they show up. The Better Mindset will change the way you think about what you’re building and why, and it will meet you exactly where you are.” Kate Harris, Author, The Poet’s Rebellion
“What I love about The Better Mindset is how practical it is, especially for anyone in a performance-driven world like casting and acting. It moves away from chasing perfection and brings it back to something simple: get a little better every day. Read the book and use it. It’s meant to be lived, not just read.” Susan Fox, Founder & CEO, The Workbook
“Over the last few decades working closely with legendary leaders in the world of sports (Kobe Bryant, Pat Riley, Phil Jackson), I’ve come to appreciate what it takes to get better out of people. Joseph Ari’el Towne’s The Better Mindset is a refreshing and attainable blueprint for performance and life. His book has shown me a pathway for living with clarity, purpose, and service.” Andrew D. Bernstein, Naismith Memorial Basketball Hall of Fame 2018
“Throughout my journey as a director and writer, Joe has been a steady, thoughtful presence. I walk away from conversations with him not just feeling better, but thinking better, sharper, and more aligned with what I’m trying to say as an artist.” Lino DiSalvo, Director of Twisted; Head of Animation, Disney’s Frozen
Bloggers On Tour:
Dec. 7th- Books and Coffee MX https://instagram.com/booksandcoffeemx
Dec. 13th- Books Love And Understanding https://instagram.com/booksloveandunderstanding
Dec. 14th- Sarahs Bookish Reviews https://instagram.com/sarahs.bookish.reviews
Dec. 29th- Reading Is My Remedy https://instagram.com/reading_is_my_remedy
Jan. 2nd -Plains Reading https://instagram.com/plains_reading
Jan. 7th – Marilyn Goncalves https://instagram.com/marilynjgon
Jan. 15th- Reading With Mere-https://instagram.com/readingwithmere
Jan. 15th- CMT Loves Wine and Books https://instagram.com/cmtloveswineandbooks
Jan. 19th- Rozier Reads and Wine https://instagram.com/rozierreadsandwine
Jan. 21st- Dana Loves Books https://www.instagram.com/dana.loves.books
Jan. 21st- Christina Luvs 2 Read https://instagram.com/christinaluvs2read
Jan. 22nd- Crafty Jenn Reads https://instagram.com/crafty.jenn.reads
Jan. 22nd – Coffee Break Book Reviews https://instagram.com/coffee.break.book.reviews
Jan. 24th – Red Corset Reads https://www.instagram.com/redcorset_reads
Jan. 28th- Nature Books and Coffee https://instagram.com/nature.books.and.coffee
