On Tour 3/30/21-4/24/21 “Strong Like Water” by Laila Tarraf

Release Date: April 13, 2021

About The Book:

Laila Tarraf was the Chief People Officer for Peet’s Coffee and Tea, the iconic Berkeley coffee roaster that launched the craft coffee movement in America, but she had a secret: she was failing in the most important relationships in her life. Yes, she was a strong and effective business leader, the successful daughter of immigrants, and the mother of a toddler; but she was also disconnected from her own feelings and had little patience for the feelings of others.

All that changed when life handed her a trifecta of losses: her husband died of an accidental drug overdose, and her parents’ deaths followed in quick succession. Laila had spent her life leading from the head, convinced that any display of vulnerability would make her soft. What she didn’t expect was that soft would turn out to be strong. As she reconnected to her heart, one painful step at a time, something remarkable happened: she became a better leader, a better mother, and a better person. Her heart turned out to be the true source of her power, at home and at work.

This is a book about healing, about waking up, about learning who you are―who you really, truly are at the core―and reclaiming and embracing all the pieces of yourself you long ago abandoned in the name of survival. Women longing for balance will discover a path to infusing our leadership and relationships with love, compassion, and authenticity.

About The Author:

LAILA TARRAF is a senior human resource executive with over 25 years of professional experience. After graduating with her MBA from the Haas School of Business at the University of California at Berkeley, she became one of the founding team members at Walmart.com. She then served as Chief People Officer at Peet’s Coffee and Tea, an iconic Bay Area premium coffee company. Currently, Laila is the Chief People Officer at AllBirds, a trusted advisor to entrepreneurs and investors, and a regular guest lecturer at Berkeley Law School. She lives in the San Francisco Bay Area with her daughter, Nadia. https://www.lailatarraf.com/

Social Media:

Facebook: https://www.facebook.com/lailatarrafauthor/

Instagram: https://instagram.com/laila.tarraf

Book Blurbs:

“Written with striking candor and, yes, heart, Laila Tarraf’s story speaks to those grappling with loss and searching for more meaning in work to lead a more balanced, fulfilling life.”–Midwest Book Review

“In this riveting story, both heartbreaking and uplifting, Laila Tarraf shows that adversity didn’t break her, it awakened her and transformed her into a wise, compassionate leader who manages with strength and tenderness, not having to deny the latter to achieve the former.”—Carter Cast, clinical professor of entrepreneurship at Kellogg School of Management, former CEO of Walmart. com, and author of The Right (and Wrong) Stuff

“A deeply insightful book about business and leadership disguised as a devastating memoir about loss and love.”—Jennie Nash, author and founder and CEO of Author Accelerator

“The power of Laila’s memoir comes through in her illumination of the trap of hiding in plain sight. When our day-to-day professional lives blind us to who we really are, no one else can see us either. The gift in these pages is that when you see yourself, others will too.”—Dan Roam, author of The Back of the Napkin and Draw to Win

“It’s time for women to know that their true power is in their ability to embrace their femininity. Faced with brutal circum- stances, Laila Tarraf shows us how she learned to do just that. I’m a great fan of this book, its author, and its message.” —Laura Munson, New York Times best-selling author and founder of Haven Writing Retreats

Bloggers On Tour:

March 30th- Dani Reads https://instagram.com/dani.reads.1225

March 31st-Biblio Reviews https://instagram.com/biblioreviews

March 31st– Noor The Bookworm https://instagram.com/noorthebookworm

April 1st- Subakka Bookstuff https://instagram.com/subakka.bookstuff

April 2nd- Love My Books 2020 https://instagram.com/lovemybooks2020

April 4th- Rajivs Reviews https://instagram.com/rajivsreviews

April 5th – Joannas Bookshelf https://instagram.com/joannasbookshelf

April 7th- Lindas Book Obsession https://www.facebook.com/lindasbookobsession/

April 10th- Nurse Bookie https://instagram.com/nurse_bookie

April 11th- The Weekend Booker https://instagram.com/theweekendbooker

April 12th- Jackie Loves Books https://instagram.com/jackieslovesbooks